EILEENJOO
Digital Cotent Design
Shopify Website Development &
Visual Managements
Contributed to the design and development of ISOI’s U.S.-based Shopify website, supporting the brand’s expansion from Korea into the American market. I handled a wide range of visual assets, including page layouts, banners, and graphics, to ensure a consistent and user-friendly experience. Additionally, I supported the creation of design-driven content such as headlines and product visuals to complement the overall brand aesthetic and appeal to the new U.S. audience.
Developing Design Guidelines for Digital Marketing
For this project, I created a comprehensive design guideline system to unify the brand’s digital marketing across multiple channels. I established standards for typography, color palette, and layout to ensure a consistent and recognizable brand presence. The guidelines were designed to be flexible, supporting various campaigns, promotions, and product lines while maintaining visual harmony. This system was applied to emails, social media content, and digital ads, helping to build stronger brand awareness and streamline the creative process across teams.
Challenge
The brand features multiple skincare lines, each with distinct color schemes and identities. Marketing efforts often require combining products across lines for promotions, mix-and-match sets, and limited-edition duos—creating a need for visual cohesion without losing product individuality.
Solution
To unify multiple skincare lines with distinct identities, I created a design system that balances individuality and cohesion. Each line keeps its unique color, integrated through a shared neutral framework. A consistent typographic hierarchy ensure cross-line promotions feel cohesive while preserving each product’s character.
Email blast Design
Designed visual assets for email blasts, including layouts, graphics, and product-focused visuals to support promotions, launches, and seasonal campaigns. I used Photoshop to retouch product photos and create clean, brand-aligned imagery tailored for email. In addition, I developed a design system for email marketing—defining typography, sizing, and color guidelines—to maintain visual consistency and strengthen brand identity, while still allowing flexibility for various campaign needs.
Amazon A+ Content
- Product images
Supported the update of the brand’s Amazon listing by preparing A+ Content in line with Amazon’s guidelines. I was responsible for organizing and designing content modules—including product visuals, comparison charts, and branded messaging—to enhance the product detail page and improve customer engagement.
- Product descripiton Page
Designed custom landing pages across platforms like Shopify and Webflow, using tools such as Figma and Adobe XD for prototyping and layout planning. These pages supported campaigns and seasonal promotions, focusing on visual direction, responsiveness, and conversions—distinct from standard product pages.
Creating GIFs
I was responsible for designing website. The Hanaro Medical Foundation is well aware that protecting the health of the people should begin with a relationship between “doctors and healthy people”, not a relationship between doctors and patients.
Video Editing
I was responsible for designing website. The Hanaro Medical Foundation is well aware that protecting the health of the people should begin with a relationship between “doctors and healthy people”, not a relationship between doctors and patients.
Informative
Contents
I was responsible for designing website. The Hanaro Medical Foundation is well aware that protecting the health of the people should begin with a relationship between “doctors and healthy people”, not a relationship between doctors and patients.